Want to compare your website to a competitor without paying for an SEO suite or signing up for a trial?
This howtoany guide shows how to run two free audits on MyWebsiteScore, one on your page and one on a competitor’s matching page, then use the gaps to decide what to fix first.
What a side-by-side check tells you
Rankings and sales depend on more than keywords. Auditing both pages the same way shows where visitors and search engines may prefer the other site:
- SEO visibility: titles, metadata, headings, and structure that help a page get found
- Speed: how quickly each page responds and loads
- Trust and security: HTTPS and security headers that affect credibility
- UX clarity: whether the message and layout make sense in the first few seconds
- Conversion friction: how easy it is for a visitor to take the next step
- Priority fixes: what to change on your own page, ranked by business impact
Both audits only read public pages, exactly what anyone can open in a browser.
Steps
- Choose one page on your site and the matching page on a competitor’s site, such as homepage to homepage or pricing page to pricing page, so the comparison is fair.
- Open MyWebsiteScore, paste your public page URL into the Website URL field, and click Analyze your website. No account is required.
- Run a second audit on the competitor’s matching public URL the same way and keep both reports open in separate tabs.
- Write down the overall score plus the SEO, speed, trust, UX, and conversion results for each page, and mark where the competitor is clearly ahead.
- Start with the priority fixes on your own report in the areas where you trail, ship them, and audit your page again to confirm the gap closed.
Tips for a useful comparison
- Compare two or three competitors, not just one, so a single unusual site does not skew your plan.
- A competitor scoring higher on speed or trust is a strong hint that visitors notice the difference too.
- Recheck after major changes on either side, such as a redesign, new theme, or new pricing page.
- Going deeper on one area? See how to check your website SEO score or how to check your website speed online. Want the full single-site walkthrough? See how to run a free website audit.
When you want to see where you stand against the sites you compete with, compare your website on MyWebsiteScore and start with the gaps that matter most to your visitors.